How Do People Make Money on YouTube?

If you spend a lot of time on YouTube, you may have found yourself wondering how certain YouTubers manage to make a living doing what they do. The truth is that content creators on YouTube can make a decent amount of money if they know how to monetize their platform correctly.

Advertising Revenue

One of the most common ways that YouTubers make money is through advertising revenue. YouTube’s Partner Program allows creators to earn a portion of ad revenue generated from ads that play before or during their videos.

To qualify for the Partner Program, YouTubers must first have at least 1,000 subscribers and 4,000 watch hours in the past 12 months. Once they meet those requirements, they can apply through their YouTube account.

Once accepted into the Partner Program, creators are able to monetize their videos by enabling monetization settings. The more views their videos receive, the more money they can make through ad revenue.

To make the most money through advertising revenue, YouTubers should focus on creating a consistent uploading schedule and videos that are attractive to advertisers. Advertisers will pay more for videos that have high click-through rates and a solid retention rate, so creating engaging content is essential.

Product Placements and Endorsements

Another popular way for YouTubers to make money is through product placements and endorsements. These types of deals involve partnering with brands or companies and promoting their products or services in their videos.

These partnerships can be incredibly lucrative, as YouTubers with large audiences are seen as influential figures who can sway their viewers’ purchasing decisions. Additionally, these types of deals allow creators to diversify their income streams and bring in money through other means beyond advertising revenue.

To approach brands for partnerships, YouTubers can send emails to companies that align with their brand or have products that they genuinely like. Some creators may also be approached by brands directly, but this is less common for smaller channels.


Similar to product placements and endorsements, sponsorships involve partnering with brands to showcase their products or services but involve more long-term commitments and usually require specific deliverables.

There are different types of sponsorships, ranging from the more casual “mentions” to fully sponsored videos or even branded content series. Typically, these types of partnerships are reserved for larger channels with higher engagement rates.

To find the right sponsors for their channel, YouTubers should research companies that align with their content and reach out to those brands with a strong pitch and a proposal for what they can offer in exchange for sponsorship.


Another way for YouTubers to make money is through merchandise sales. Building a strong and loyal fanbase is critical for merchandise sales, as viewers are more likely to buy products that support a creator that they love.

YouTubers can sell a variety of products, including shirts, hats, stickers, or even personalized items that reflect their brand. To sell merch, creators should set up an online store and promote their products through social media and their YouTube channel.


Patreon is a platform that allows creators to offer exclusive content, rewards, and perks to their most engaged fans in exchange for recurring payments. This type of income is specifically geared towards creators that have a loyal fanbase and can offer unique content to their supporters.

Creators can create different membership tiers that offer different benefits and prices, and can promote these tiers through their videos and social media.

Affiliate Marketing

Affiliate marketing involves promoting other companies’ products or services through specialized links and receiving a commission for any resulting sales. This is a popular income stream for YouTubers that can be incorporated into their video descriptions.

To promote products or services successfully, YouTubers should focus on products that align with their brand and will be useful to their viewers. Additionally, they should be transparent with their viewers about their affiliate deals and only promote products that they genuinely like and believe in.


In conclusion, there are many different ways that YouTubers can make money beyond advertising revenue. To be successful, creators should focus on building a loyal fan base, creating high-quality and engaging content, and diversifying their income streams. By incorporating a few of these strategies into their YouTube channel, creators can create a sustainable career doing what they love.

By Riddle Reviewer

Hi, I'm Riddle Reviewer. I curate fascinating insights across fields in this blog, hoping to illuminate and inspire. Join me on this journey of discovery as we explore the wonders of the world together.

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